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*National Study Methodology

The research study included a total of 1,000 U.S. participants, ages 20–52, who are currently employed full-time or part-time. The study is weighted to the 2020 U.S. Census for age, region, gender, and ethnicity. The research study was conducted online from November 22, 2023, to December 6, 2023. The margin of error is +/-3.1 percentage points.

About The Center for Generational Kinetics

Research | Insights
The Center for Generational Kinetics, LLC (CGK) is the leading custom research firm focused on hidden drivers of change, must-know emerging trends, and organizational insights. We have led more than 120 custom research studies for clients around the world. CGK’s team has worked with over 700 organizations, from technology companies to financial services, retailers, hospitality, and private equity. The firm’s latest bestselling book is Zconomy: How Gen Z Will Change the Future of Business. Learn more about CGK’s pioneering research at GenHQ.com.